In the battle for consumer engagement, brick-and-mortar retailers and shopping centres are investing in new technologies to gather data on their customers and offer new shopping centre experiences. According to the Toronto Star, retailers are finding that millennials have a different approach to luxury than previous generations. No surprise – it is a more social and experiential understanding of luxury. Retailers are not stopping with social listening. Recent articles in the National Post and on the CBC describes technologies, such as those offered by Eyeris, that retailers can use to analyze and track emotions and engagement levels using in-store cameras. Another technology, offered by Stefanka, allows for 3D body scans to assist salespersons to find apparel that will fit the customer’s body.
Dentons, with special guests from Deloitte, will be tackling the legal issues pertinent to a successful Connected Retail Store in a half-day program to be held in Toronto on April 14, 2016. Dentons and Deloitte will address:
- Omnichannel marketing issues and trends
- Bringing eyeballs to the screens and feet to the stores
- Privacy issues in tracking shoppers in stores
- Negotiating percentage rent when dealing with online sales
- Supply chain challenges and cross-border fulfillment