About six weeks ago, users of Facebook's Android application noticed that they were being asked to install a new version—without going to the Google Play app store.
Android is far more permissive than iOS regarding the installation of third-party applications, even allowing installation from third-party sources if the user explicitly allows it. However, it's unusual for applications delivered through the official Google store to receive updates outside of the store's updating mechanism.
Google has now changed the Google Play store polices in an apparent attempt to avoid Facebook-like end runs around store-delivered updates. Under the "Dangerous Products" section of the Google Play developer policies, Google now states that "[a]n app downloaded from Google Play may not modify, replace or update its own APK binary code using any method other than Google Play's update mechanism." A Droid-Life article says the language update occurred Thursday. APK (standing for application package file) is the file format used to install applications on Android.